Difference between revisions of "Customer Value"
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| − | ''' | + | '''Customer Value''' is the perception of what a [[Product|product]] or [[Service|service]] is worth to a [[Customer]] versus the possible alternatives. Worth means whether the Customer feels s/he got benefits and services over what s/he paid. In a simplistic equation form, Customer Value is Benefits-Cost (CV=B-C).<ref>Definition - What Does Customer Value Mean? [https://customerthink.com/what-is-customer-value-and-how-can-you-create-it/ Customer Think]</ref> |
Revision as of 19:11, 9 February 2021
Customer Value is the perception of what a product or service is worth to a Customer versus the possible alternatives. Worth means whether the Customer feels s/he got benefits and services over what s/he paid. In a simplistic equation form, Customer Value is Benefits-Cost (CV=B-C).[1]
- ↑ Definition - What Does Customer Value Mean? Customer Think