ADL Matrix - Revision history

User at 12:34, 20 January 2023

2023-01-20T12:34:47Z

User at 12:33, 20 January 2023

2023-01-20T12:33:56Z

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User at 21:50, 23 September 2019

2019-09-23T21:50:32Z

User: The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions- 1) SBU’s life cycle and 2)Competitive position

2018-11-28T02:30:25Z

The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions- 1) SBU’s life cycle and 2)Competitive position

New page

The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions-
*SBU’s life cycle and
*Competitive position

Each of these dimensions can be further split up into the following categories to better analyze a firm and accordingly determine the future strategic actions-

Life cycle stages can be:
*Embryonic
*Growth
*Maturity
*Ageing

Competitive position can also be either of the following
*Dominant: The position of a company falls into this category if it is a clear market leader or has a monopoly position. Example , Intel in microprocessors.
*Strong: In this case, the company might not be a monopoly but definitely has a strong presence and loyal customers.
*Favorable: Companies with favorable competitive position usually operate in fragmented markets and no single one controls all market share.
*Tenable: Here each company caters to a niche segment defined by a product variety or segmented demographically.
*Weak: In this scenario, the company financials are too weak to gain a strong hold in the market and is expected to die out within a short span of time.<ref>Definition: ADL Matrix [http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/4113-adl-matrix-arthur-d-little.html Arthur D. Little]</ref>

[[File: Adl matrix.jpg|400px|ADL Matrix]]<br />
source: [http://www.strategyhub.net/2010/01/framework-of-week-31-adl-matrix.html StrategyHub]

===References===
<references />

@@ Line 23: / Line 23: @@
-===References===
+== See Also ==
-<references />
+*[[Strategic Business Unit]]
-=== See Also ===
+== References==

← Older revision		Revision as of 21:50, 23 September 2019
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	===References===		===References===
	<references />		<references />
		+
		+
		+	=== See Also ===
		+	[[IT Strategy (Information Technology Strategy)\|IT Strategic Planning]]<br />
		+	[[E-Strategy\|e-Business Strategic Planning]]<br />
		+	[[IT Governance\|Governance of Information Technology (ICT)]]<br />
		+	[[Enterprise Architecture\|What is Enterprise Architecture Planning]]<br />
		+	[[IT Sourcing (Information Technology Sourcing)\|Information Technology Sourcing (IT Sourcing)]]<br />
		+	[[IT Operations (Information Technology Operations)\|Information Technology Operations (IT Operations)]]<br />
		+	[[Chief Information Officer (CIO)\|Chief Information Officer (CIO)]]<br />
		+	[[Leadership\|Leadership]]<br />

@@ Line 1: / Line 1: @@
-The ADL matrix by Arthur D. Little is a [[portfolio]] [[management]] matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions-
+The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions-
 *SBU’s life cycle and
 *Competitive position
@@ Line 12: / Line 12: @@
 Competitive position can also be either of the following
-*Dominant: The position of a company falls into this category if it is a clear [[market]] leader or has a monopoly position. Example , Intel in microprocessors.
+*Dominant: The position of a company falls into this category if it is a clear market leader or has a monopoly position. Example , Intel in microprocessors.
 *Strong: In this case, the company might not be a monopoly but definitely has a strong presence and loyal customers.
 *Favorable: Companies with favorable competitive position usually operate in fragmented markets and no single one controls all market share.
-*Tenable: Here each company caters to a niche segment defined by a [[product]] variety or segmented demographically.
+*Tenable: Here each company caters to a niche segment defined by a product variety or segmented demographically.
 *Weak: In this scenario, the company financials are too weak to gain a strong hold in the market and is expected to die out within a short span of time.<ref>Definition: ADL Matrix [http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/4113-adl-matrix-arthur-d-little.html Arthur D. Little]</ref>
@@ Line 28: / Line 28: @@
 === See Also ===