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Product management is an organisational lifecycle function within a [[Organization|company]] dealing with the planning, forecasting, and production, or [[Marketing|marketing]] of a [[Product|product]] or products at all stages of the [[Product Life Cycle|product lifecycle]]. Similarly, [[Product Lifecycle Management|product lifecycle management (PLM)]] integrates people, data, processes and business systems. It provides product information for companies and their extended [[Supply Chain|supply]] chain enterprise. The role may consist of[[Product Development|product development]] and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, [[Market Share|market share]], and [[Profit Margin|profit margins]]. Product management also involves elimination decisions. Product elimination begins with the identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a [[Business Impact Analysis (BIA)|projection of the impact on the business]] as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination strategy for an item. The product manager is often responsible for [[Market Analysis|analyzing market conditions]] and defining features or functions of a product and for overseeing the production of the product. The role of product management spans many activities from strategic to tactical and varies based on the [[Organizational Structure|organizational structure]] of the company. To maximize the impact and benefits to an organization, Product management must be an independent function separate on its own. Product management often serves an inter-disciplinary role, bridging gaps within the company between teams of different expertise, most notably between engineering-oriented teams and commercially oriented teams. For example, product managers often translate [[Business Objective|business objectives]] set for a product by Marketing or Sales into engineering requirements (sometimes called a Technical Specification). Conversely, they may work to explain the capabilities and limitations of the finished product back to Marketing and Sales (sometimes called a Commercial Specification). Product managers may also have one or more direct reports who manage operational tasks and/or a change manager who can oversee new initiatives. Manufacturing is separate from the research function, the product manager has the responsibility to bridge the gaps if any exist.<ref>What is Product Management? [https://en.wikipedia.org/wiki/Product_management Wikipedia]</ref>

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−	Product management is an organisational lifecycle function within a [[Organization\|company]] dealing with the planning, forecasting, and production, or [[Marketing\|marketing]] of a [[Product\|product]] or products at all stages of the [[Product Life Cycle\|product lifecycle]]. Similarly, [[Product Lifecycle Management\|product lifecycle management (PLM)]] integrates people, data, processes and business systems. It provides product information for companies and their extended [[Supply Chain\|supply]] chain enterprise. The role may consist of[[Product Development\|product development]] and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, [[Market Share\|market share]], and [[Profit Margin\|profit margins]]. Product management also involves elimination decisions. Product elimination begins with the identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a [[Business Impact Analysis (BIA)\|projection of the impact on the business]] as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination strategy for an item. The product manager is often responsible for [[Market Analysis\|analyzing market conditions]] and defining features or functions of a product and for overseeing the production of the product. The role of product management spans many activities from strategic to tactical and varies based on the [[Organizational Structure\|organizational structure]] of the company. To maximize the impact and benefits to an organization, Product management must be an independent function separate on its own. Product management often serves an inter-disciplinary role, bridging gaps within the company between teams of different expertise, most notably between engineering-oriented teams and commercially oriented teams. For example, product managers often translate [[Business Objective\|business objectives]] set for a product by Marketing or Sales into engineering requirements (sometimes called a Technical Specification). Conversely, they may work to explain the capabilities and limitations of the finished product back to Marketing and Sales (sometimes called a Commercial Specification). Product managers may also have one or more direct reports who manage operational tasks and/or a change manager who can oversee new initiatives. Manufacturing is separate from the research function, the product manager has the responsibility to bridge the gaps if any exist.<ref>What is Product Management? [https://en.wikipedia.org/wiki/Product_management Wikipedia]</ref>	+	[[Product]] [[management]] is an organisational lifecycle function within a [[Organization\|company]] dealing with the planning, [[forecasting]], and production, or [[Marketing\|marketing]] of a [[Product\|product]] or products at all stages of the [[Product Life Cycle\|product lifecycle]]. Similarly, [[Product Lifecycle Management\|product lifecycle management (PLM)]] integrates people, [[data]], processes and [[business]] systems. It provides product information for companies and their extended [[Supply Chain\|supply]] chain enterprise. The role may consist of[[Product Development\|product development]] and product [[marketing]], which are different (yet complementary) efforts, with the [[objective]] of maximizing sales revenues, [[Market Share\|market share]], and [[Profit Margin\|profit margins]]. Product management also involves elimination decisions. Product elimination begins with the identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a [[Business Impact Analysis (BIA)\|projection of the impact on the business]] as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination [[strategy]] for an item. The product [[manager]] is often responsible for [[Market Analysis\|analyzing market conditions]] and defining features or functions of a product and for overseeing the production of the product. The role of product management spans many activities from strategic to tactical and varies based on the [[Organizational Structure\|organizational structure]] of the company. To maximize the [[impact]] and benefits to an [[organization]], Product management must be an independent function separate on its own. Product management often serves an inter-disciplinary role, bridging gaps within the company between teams of different expertise, most notably between engineering-oriented teams and commercially oriented teams. For example, product managers often translate [[Business Objective\|business objectives]] set for a product by Marketing or Sales into engineering requirements (sometimes called a Technical Specification). Conversely, they may work to explain the capabilities and limitations of the finished product back to Marketing and Sales (sometimes called a Commercial Specification). Product managers may also have one or more direct reports who manage operational tasks and/or a change manager who can oversee new initiatives. [[Manufacturing]] is separate from the research function, the product manager has the responsibility to bridge the gaps if any exist.<ref>What is Product Management? [https://en.wikipedia.org/wiki/Product_management Wikipedia]</ref>

Product Management - Revision history

User: The LinkTitles extension automatically added links to existing pages (https://github.com/bovender/LinkTitles).

User: Created page with "Product management is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing..."