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Difference between revisions of "10 Commandments for Media Consumers"

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'''10 Commandments for Media Consumers''' is a checklist that gives media consumers the knowledge needed to properly assess mass media communications.  
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'''10 Commandments for Media Consumers''' is a checklist that gives media consumers the knowledge to assess mass media communications properly.  
  
The Ten Commandments for Media Consumers is a checklist invented by Cees Hamelink in his article “Ethics for Media Users”, which was published in the European Journal of Communication in December 1995. Hamelink, who was active in the area of ethical journalism and media accountability, recommends awareness to three categories of media consumers: readers, viewers and listeners. He argues consumers should severely question the freedom, quality and liability of media. They should not only be careful of the nature and scope of media messages, but also take on proactive behavior when called to react to persuasive messages. For this cause he developed the subsequent Ten Commandments:<ref>Description of 10 Commandments for Media Consumers [http://www.expertsmind.com/questions/definition-10-commandments-for-media-consumers-3017452.aspx| Expert Minds]</ref>
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The Ten Commandments for Media Consumers is a checklist invented by Cees Hamelink in his article “Ethics for Media Users,published in the European Journal of Communication in December 1995. Hamelink, active in ethical journalism and media accountability, recommends awareness to three categories of media consumers: readers, viewers, and listeners. He argues consumers should severely question the freedom, quality, and liability of media. They should not only be careful of the nature and scope of media messages but also take on proactive behavior when called to react to persuasive messages. For this cause he developed the subsequent Ten Commandments:<ref>[http://www.expertsmind.com/questions/definition-10-commandments-for-media-consumers-3017452.aspx Description of 10 Commandments for Media Consumers -Expert Minds]</ref>
  
 
1. Be a considerate and discriminating media consumer.
 
1. Be a considerate and discriminating media consumer.
  
2. Vigorously fight against any type of censorship.
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2. Vigorously fight against any censorship.
  
 
3. Do not hinder editorial independence.
 
3. Do not hinder editorial independence.
  
4. Do not accept or support any type of racism and sexist behaviors undertaken by media.
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4. Do not accept or support any racism and sexist behaviors undertaken by the media.
  
5. Always find for different sources of information.
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5. Always find different sources of information.
  
 
6. Claim manifold supplies of information
 
6. Claim manifold supplies of information
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7. Guard your own privacy.
 
7. Guard your own privacy.
  
8. Make yourself a reliable source of information, so as to give an accountable Word-of-Mouth.
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8. Make yourself a reliable source of information to give an accountable Word-of-Mouth.
  
 
9. Do not include yourself in mercenary, corrupted or biased journalism.
 
9. Do not include yourself in mercenary, corrupted or biased journalism.
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10. Demand accountability from media producers.
 
10. Demand accountability from media producers.
  
The author finds a lack of flexibility and intuitiveness as a chief restraint in the use of his 10 Commandments. He argues that his structure must be contextualized and adapted to every circumstance. The main goal of Hamelink’s Ten Commandments is to give common guidelines to media consumers and not strict rules. Consumers’ responsiveness to media can rely on culture, demographic variables, values and lifestyles.
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The author finds a lack of flexibility and intuitiveness as a chief restraint in using his 10 Commandments. He argues that his structure must be contextualized and adapted to every circumstance. The main goal of Hamelink’s Ten Commandments is to give common guidelines to media consumers and not strict rules. Consumers’ responsiveness to media can rely on culture, demographic variables, values and lifestyles.
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== See Also ==
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*Media literacy: Media literacy is the ability to access, analyze, evaluate, and create media in various forms. It is an essential skill for media consumers to develop.
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*[[Critical thinking]]: Critical thinking evaluates information and arguments logically and systematically. Media consumers need to apply critical thinking skills when evaluating the accuracy and credibility of media sources.
 +
*Information overload: Information overload occurs when a person is exposed to too much information and has difficulty processing it. Media consumers need to be aware of the risks of information overload and take steps to manage their media consumption.
 +
*Filter bubble: A filter bubble is a phenomenon in which people are only exposed to information reinforcing their beliefs and opinions. Media consumers need to be aware of the risks of filter bubbles and seek out diverse perspectives.
 +
*Fake news: Fake news is false information presented as true. Media consumers need to be able to distinguish between fake news and accurate information.
 +
*[[Data Privacy]]: Data privacy protects personal information from unauthorized access or use. Media consumers need to be aware of the risks to their data privacy and take steps to protect their personal information.
 +
*[[Cyber Security]]: Cybersecurity refers to protecting computer systems and networks from unauthorized access or attack. Media consumers need to be aware of the risks of cyber-attacks and take steps to protect themselves.
 +
*[[Confirmation Bias]]: Confirmation bias is the tendency to seek out and interpret information to confirm one's beliefs and opinions. Media consumers need to be aware of the risks of confirmation bias and seek out diverse perspectives.
 +
*Skepticism: Skepticism questions the validity of claims and arguments. Media consumers need to apply skepticism when evaluating the accuracy and credibility of media sources.
 +
*Digital footprint: A digital footprint is the trail of information a person leaves behind when using digital technologies. Media consumers need to be aware of their digital footprints and take steps to manage their online reputations.
 +
 
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===References===
 
<references />
 
  
  
====Further Reading====
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== References==
*Ethics for Media Users Abstract in the European Journal of Communication [http://ejc.sagepub.com/content/10/4/497.abstract SagePub]
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<references />
*Digital Media Ethics [https://ethics.journalism.wisc.edu/resources/digital-media-ethics/ Wisc]
 
*Description of Hamelink's Ten Commandments [http://www.12manage.com/description_hamelink_ten_commandments_media_consumers.html 12 Manage]
 
*10 Commandments of Social Media Strategy [http://topdogsocialmedia.com/10-commandments-of-social-media-strategy/ Top Dog Social Media]
 
*10 Commandments for Media Consumers [http://communicationmodel.blogspot.com/2010/01/10-commandments-for-media-consumers.html Communication Model]
 
*1 of  10 Commandments to Social Media: From Consumers to People [http://kylelacy.com/1-of-10-commandments-to-social-media-consumers-to-people/ Kyle Lacy]
 
*The 10 Commandments Of Content Marketing [http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/ Brian Solis]
 
  
  
=== See Also ===
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== Further Reading ==
[[IT Strategy (Information Technology Strategy)|IT Strategy]]<br />
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*[http://ejc.sagepub.com/content/10/4/497.abstract Ethics for Media Users Abstract in the European Journal of Communication -SagePub]
[[E-Strategy|e-Business Strategic Planning]]<br />
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*[https://ethics.journalism.wisc.edu/resources/digital-media-ethics/ Digital Media Ethics -Wisc]
[[IT Governance|Governance of Information Technology (ICT)]]<br />
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*[http://www.12manage.com/description_hamelink_ten_commandments_media_consumers.html Description of Hamelink's Ten Commandments -12 Manage]
[[Enterprise Architecture|What is Enterprise Architecture Planning]]<br />
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*[http://topdogsocialmedia.com/10-commandments-of-social-media-strategy/ 10 Commandments of Social Media Strategy-Top Dog Social Media]
[[IT Sourcing (Information Technology Sourcing)|Information Technology Sourcing (IT Sourcing)]]<br />
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*[http://communicationmodel.blogspot.com/2010/01/10-commandments-for-media-consumers.html 10 Commandments for Media Consumers -Communication Model]
[[IT Operations (Information Technology Operations)|Information Technology Operations (IT Operations)]]<br />
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*[http://kylelacy.com/1-of-10-commandments-to-social-media-consumers-to-people/ 1 of  10 Commandments to Social Media: From Consumers to People -Kyle Lacy]
[[Chief Information Officer (CIO)|Chief Information Officer (CIO)]]<br />
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*[http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/ The 10 Commandments Of Content Marketing -Brian Solis]
[[Leadership|Leadership]]<br />
 
[[Access Media Gateways (AMG)]]<br />
 
[[Social Media Governance]]<br />
 
[[Media Intelligence]]<br />
 
[[Social Media]]<br />
 
[[Definitive Media Library (DML)]]
 

Latest revision as of 20:45, 21 April 2023

10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge to assess mass media communications properly.

The Ten Commandments for Media Consumers is a checklist invented by Cees Hamelink in his article “Ethics for Media Users,” published in the European Journal of Communication in December 1995. Hamelink, active in ethical journalism and media accountability, recommends awareness to three categories of media consumers: readers, viewers, and listeners. He argues consumers should severely question the freedom, quality, and liability of media. They should not only be careful of the nature and scope of media messages but also take on proactive behavior when called to react to persuasive messages. For this cause he developed the subsequent Ten Commandments:[1]

1. Be a considerate and discriminating media consumer.

2. Vigorously fight against any censorship.

3. Do not hinder editorial independence.

4. Do not accept or support any racism and sexist behaviors undertaken by the media.

5. Always find different sources of information.

6. Claim manifold supplies of information

7. Guard your own privacy.

8. Make yourself a reliable source of information to give an accountable Word-of-Mouth.

9. Do not include yourself in mercenary, corrupted or biased journalism.

10. Demand accountability from media producers.

The author finds a lack of flexibility and intuitiveness as a chief restraint in using his 10 Commandments. He argues that his structure must be contextualized and adapted to every circumstance. The main goal of Hamelink’s Ten Commandments is to give common guidelines to media consumers and not strict rules. Consumers’ responsiveness to media can rely on culture, demographic variables, values and lifestyles.


See Also

  • Media literacy: Media literacy is the ability to access, analyze, evaluate, and create media in various forms. It is an essential skill for media consumers to develop.
  • Critical thinking: Critical thinking evaluates information and arguments logically and systematically. Media consumers need to apply critical thinking skills when evaluating the accuracy and credibility of media sources.
  • Information overload: Information overload occurs when a person is exposed to too much information and has difficulty processing it. Media consumers need to be aware of the risks of information overload and take steps to manage their media consumption.
  • Filter bubble: A filter bubble is a phenomenon in which people are only exposed to information reinforcing their beliefs and opinions. Media consumers need to be aware of the risks of filter bubbles and seek out diverse perspectives.
  • Fake news: Fake news is false information presented as true. Media consumers need to be able to distinguish between fake news and accurate information.
  • Data Privacy: Data privacy protects personal information from unauthorized access or use. Media consumers need to be aware of the risks to their data privacy and take steps to protect their personal information.
  • Cyber Security: Cybersecurity refers to protecting computer systems and networks from unauthorized access or attack. Media consumers need to be aware of the risks of cyber-attacks and take steps to protect themselves.
  • Confirmation Bias: Confirmation bias is the tendency to seek out and interpret information to confirm one's beliefs and opinions. Media consumers need to be aware of the risks of confirmation bias and seek out diverse perspectives.
  • Skepticism: Skepticism questions the validity of claims and arguments. Media consumers need to apply skepticism when evaluating the accuracy and credibility of media sources.
  • Digital footprint: A digital footprint is the trail of information a person leaves behind when using digital technologies. Media consumers need to be aware of their digital footprints and take steps to manage their online reputations.




References


Further Reading