Back-End Plan
What is Back-End Plan?
A back-end plan, also known as a "back-end strategy," is a business plan or set of actions that are designed to generate additional profits or benefits after the initial sale of a product or service.
In e-commerce, for example, a back-end plan might involve strategies such as upselling (offering related or complementary products to customers who have already made a purchase), cross-selling (encouraging customers to purchase additional products or services), or customer loyalty programs (offering rewards or incentives for repeat business).
In the entertainment industry, a back-end plan might involve strategies such as licensing the rights to a film or television show to be broadcast in other countries or merchandising products such as toys, clothing, or collectibles based on a popular character or franchise.
Overall, a back-end plan is a way for a company to generate additional revenue or profits after the initial sale of a product or service and can be an important part of a company's overall business strategy.
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