Difference between revisions of "Brand Awareness"
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| − | ''' | + | '''Brand Awareness''' is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.<ref>Defining Brand Awareness [https://www.investopedia.com/terms/b/brandawareness.asp Investopedia]</ref> |
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| + | == The Importance of Building Brand Awareness<ref>The Importance of Building Brand Awareness [https://thrivehive.com/introduction-brand-awareness/ ThriveHive]</ref> == | ||
| + | Brand awareness is all about what the mind state your ideal clients enter when they see or hear your company’s name. It helps you to: | ||
| + | *Promote your business | ||
| + | *Successfully introduce new products or services | ||
| + | *Build your business reputation | ||
| + | *Differentiate yourself from competitors | ||
| + | *Find and retain loyal customers. | ||
| + | Keeping tabs on where your business stands in the eyes of the buying public can go a long way toward becoming the brand of choice. If your business doesn’t have a strong brand identity or brand voice, people won’t think much of your business, as they don’t have much to work with. It is extremely important to identify and strengthen your business brand so that you can harness it for success. | ||
Revision as of 18:14, 29 May 2020
Brand Awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.[1]
The Importance of Building Brand Awareness[2]
Brand awareness is all about what the mind state your ideal clients enter when they see or hear your company’s name. It helps you to:
- Promote your business
- Successfully introduce new products or services
- Build your business reputation
- Differentiate yourself from competitors
- Find and retain loyal customers.
Keeping tabs on where your business stands in the eyes of the buying public can go a long way toward becoming the brand of choice. If your business doesn’t have a strong brand identity or brand voice, people won’t think much of your business, as they don’t have much to work with. It is extremely important to identify and strengthen your business brand so that you can harness it for success.
- ↑ Defining Brand Awareness Investopedia
- ↑ The Importance of Building Brand Awareness ThriveHive