Difference between revisions of "Chief Marketing Officer (CMO)"
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| − | A '''chief marketing officer (CMO)''' is an executive who is in charge of developing and overseeing [[Marketing|marketing]] and [[Advertising|advertising]] plans. The CMO reports to the [[Chief Executive Officer (CEO)|CEO]] and is part of the C-level executive team. Many companies use the term Marketing Director with the same meaning as CMO. However, some management and marketing experts stress that a CMO has a wider role than a marketing director. The chief marketing officer is in charge of developing marketing plans to increase sales and growth. CMOs also create strategies to promote brand recognition and give the company a competitive advantage. Product development and distribution chain management are important elements of a CMO’s focus.<ref>Defining Chief Marketing Officer [https://marketbusinessnews.com/chief-marketing-officer-cmo-definition/ Market Business news]</ref> | + | A '''chief marketing officer (CMO)''' is an executive who is in charge of developing and overseeing [[Marketing|marketing]] and [[Advertising|advertising]] plans. The CMO reports to the [[Chief Executive Officer (CEO)|CEO]] and is part of the C-level executive team. Many companies use the term Marketing Director with the same meaning as CMO. However, some management and marketing experts stress that a CMO has a wider role than a marketing director. The chief marketing officer is in charge of developing marketing plans to increase sales and growth. CMOs also create strategies to promote [[Brand Recognition|brand recognition]] and give the company a [[Competitive Advantage|competitive advantage]]. Product development and distribution chain management are important elements of a CMO’s focus.<ref>Defining Chief Marketing Officer [https://marketbusinessnews.com/chief-marketing-officer-cmo-definition/ Market Business news]</ref> |
Revision as of 15:56, 2 October 2020
A chief marketing officer (CMO) is an executive who is in charge of developing and overseeing marketing and advertising plans. The CMO reports to the CEO and is part of the C-level executive team. Many companies use the term Marketing Director with the same meaning as CMO. However, some management and marketing experts stress that a CMO has a wider role than a marketing director. The chief marketing officer is in charge of developing marketing plans to increase sales and growth. CMOs also create strategies to promote brand recognition and give the company a competitive advantage. Product development and distribution chain management are important elements of a CMO’s focus.[1]
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