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Context of Use (CoU) Analysis

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Context of use (CoU) analysis is a process of studying and understanding the context in which a product or service is used. This includes examining the physical, social, and technological environment in which the product or service is used, as well as the goals, needs, and behaviors of the users.

CoU analysis is an important part of the design process for any product or service, as it helps designers understand the needs and constraints of the users and the context in which the product or service will be used. This information can be used to inform the design of the product or service, ensuring that it meets the needs of the users and is easy to use in the intended context.

CoU analysis can be conducted through a variety of methods, including interviews, observations, and usability testing. The results of CoU analysis can be used to inform the design of the product or service, as well as to identify potential issues or challenges that may arise during use.


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