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Crescendo Model of Rejuvenation

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What is Crescendo Model of Rejuvenation?

The Crescendo Model of Rejuvenation is a framework for understanding and managing organizational change. It was developed by management consultants Don Beck and Christopher Cowan, and it is based on the idea that organizational change follows a natural progression or cycle, similar to a musical crescendo.

The Crescendo Model of Rejuvenation consists of four main stages:

  1. Unfolding: In this stage, the organization is in a state of stability and equilibrium, and change is not necessary.
  2. Stirring: In this stage, the organization begins to experience pressures or challenges that disrupt its stability and signal the need for change.
  3. Awakening: In this stage, the organization becomes aware of the need for change and begins to explore and experiment with new ideas and approaches.
  4. Rejuvenation: In this stage, the organization fully embraces and implements the changes that it has been exploring, and becomes revitalized and rejuvenated as a result.

The Crescendo Model of Rejuvenation suggests that organizational change follows a natural cycle and that it is important to allow this cycle to unfold in a natural way. It also suggests that change is most effective when it is embraced and owned by the entire organization, rather than being imposed from the top down.


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