Cross-Selling

Cross-Selling is the process of selling additional products or services to a customer to increase the value of a sale. It encourages the customer to buy more: for example, when buying a cellular phone, the retailer may also suggest you get the phone case. In e-commerce cross-selling is common practice: complementary items are suggested on the product pages, in the shopping cart or during the checkout process. You may also get emails after the sale with suggestions of additional products that would complement your order.