Difference between revisions of "Customer Experience Management (CEM)"
(Created page with "'''Content Coming Soon'''") |
|||
| Line 1: | Line 1: | ||
| − | + | Gartner defines Customer Experience Management (CEM) as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”<ref>Definition - What is Customer Experience Management (CEM)? https://www.gartner.com/en/information-technology/glossary/customer-experience-management-cem Gartner]</ref> | |
Revision as of 21:47, 14 October 2019
Gartner defines Customer Experience Management (CEM) as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”[1]
- ↑ Definition - What is Customer Experience Management (CEM)? https://www.gartner.com/en/information-technology/glossary/customer-experience-management-cem Gartner]