Difference between revisions of "Customer Experience Management (CEM)"
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| − | Gartner defines Customer Experience Management (CEM) as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”<ref>Definition - What is Customer Experience Management (CEM)? https://www.gartner.com/en/information-technology/glossary/customer-experience-management-cem Gartner]</ref> | + | Gartner defines Customer Experience Management (CEM) as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”<ref>Definition - What is Customer Experience Management (CEM)? [https://www.gartner.com/en/information-technology/glossary/customer-experience-management-cem Gartner]</ref> |