Customer Feedback Management (CFM)

Customer Feedback Management (CFM) refers to Web applications or portals designed to help businesses take ideas from customer feedback and turn them into future products or developments. In this way, customers become indirectly involved in the product development process. This customer-centric approach can help businesses grow. CFM is an organized or central way for companies to take customer complaints, ideas, suggestions or requests and turn them into products. The goal is to use customer feedback to expand services and products in a way that is likely to appeal to customers. CFM software helps to collect, organize and analyze customer feedback, allowing companies to better respond to market changes and meet customer demands.

See Also

• Customer Centricity