Difference between revisions of "Customer Lifetime Value"
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| − | + | Customer Lifetime Value or CLTV is the present value of the future cash flows or the value of business attributed to the customer during his or her entire relationship with the company. CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support.<ref>Defining Customer Lifetime Value [https://economictimes.indiatimes.com/definition/customer-lifetime-value Economic Times]</ref> | |
Revision as of 15:22, 15 October 2019
Customer Lifetime Value or CLTV is the present value of the future cash flows or the value of business attributed to the customer during his or her entire relationship with the company. CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support.[1]
- ↑ Defining Customer Lifetime Value Economic Times