Actions

Customer Perceived Value (CPV)

Revision as of 18:50, 10 October 2019 by User (talk | contribs) (Created page with "Business Dictionary defines Customer Perceived Value (CPV) as "the anticipated benefit from a consumer's perspective of a product or service." The customer perceived value ste...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Business Dictionary defines Customer Perceived Value (CPV) as "the anticipated benefit from a consumer's perspective of a product or service." The customer perceived value stems from tangible, psychological and social advantages, and since it affects demand for a product, it needs to be taken into account when setting prices.[1]

  1. Defining Customer Perceived Value (CPV) Business Dictionary