Lateral Thinking

Lateral thinking — a term first coined by Edward de Bono in 1967 — refers to a person’s capacity to address problems by imagining solutions that cannot be arrived at via deductive or logical means. Or, to put it in simpler terms: the ability to develop original answers to difficult questions. This is the essence of creativity, and all organizations benefit from it at times of change—when, by definition, traditional solutions are unlikely to get the desired result.