Mobile Strategy
A mobile strategy is a plan that involves the use of mobile technology (smartphones, tablets, smartwatches, and other mobile devices) to achieve business goals. It's a way for businesses to integrate mobile devices into their overall business strategy.
A mobile strategy is a way to incorporate mobile devices into your overall corporate strategy. With 80% of internet users on smartphones and average smartphone conversion rates up 64% as compared to that for desktops (according to a CMS report), a mobile strategy has become very important for businesses.[1]
Purpose
The purpose of a mobile strategy is to maximize the potential of mobile technologies to achieve various business objectives. These objectives may include improving internal communication, increasing customer engagement, boosting sales, or enhancing customer service. Role
Mobile strategy plays a critical role in reaching customers in the digital age where most people use smartphones for various purposes, including shopping and information gathering. It's vital for businesses to have a presence where their customers are. Components
A mobile strategy might include elements such as:
- Mobile Apps: Designing and developing mobile applications that provide value to customers.
- Mobile-Optimized Website: Ensuring the company's website is responsive and user-friendly on all mobile devices.
- Mobile Marketing: Utilizing SMS, MMS, email, and social media to reach customers on their mobile devices.
- Mobile Payments: Providing options for customers to make payments directly through their mobile devices.
Importance
With the rise in smartphone usage, a mobile strategy has become increasingly important. It enables businesses to reach their customers more effectively, provide better customer experiences, and stay competitive in the market. Benefits
The benefits of a mobile strategy include increased reach, improved customer engagement, and higher sales. By using mobile technology, businesses can communicate with their customers more frequently and personally, leading to increased customer loyalty. Pros and Cons
Pros:
- Enhanced Customer Engagement: Mobile strategies can enable businesses to interact with their customers in real time and provide personalized experiences.
- Increased Reach: With mobile devices being widely used, businesses can reach a wider audience.
- Improved Sales: Mobile strategies can boost sales by making it easier for customers to browse and purchase products/services.
Cons:
- Privacy Concerns: Businesses need to ensure they respect user privacy and comply with all relevant regulations.
- Requires Resources: Developing a mobile strategy requires time, effort, and financial resources.
- Tech Challenges: Ensuring a seamless experience across different device types and operating systems can be a challenge.
Examples
Examples of successful mobile strategies include Starbucks's mobile payment and rewards app, and Domino's Pizza's app that allows customers to customize their pizza and track their delivery in real time. These mobile strategies have significantly increased customer engagement and sales for these companies.