Outcome-Driven Innovation (ODI)

Outcome-Driven Innovation is a strategy and innovation process that was designed from the ground up to create products and services that are certain to get the job done significantly better that any competing solution. It has a success rate that is five times the industry average. ODI’s foundational strengths are built along three fronts.

• ODI is built on an interdependent and optimized architecture that ensures all the pieces fit and work together to accelerate revenue growth. It works because it uses the same customer metrics (or outcomes) that define the customer’s successful execution of the job-to-be-done to guide the entire innovation process. In this sense, it brings discipline to innovation in much the same way Six Sigma practices brought discipline to operational improvement.
• ODI is a comprehensive system. It enables all the steps that comprise the innovation process, including market definition and selection, ideation, concept testing, and messaging. In other words, it gets the entire job done. Consequently, ODI is used to replace nearly all the incomplete, overlapping, and unnecessary practices that companies cobble together today.
• ODI is designed from the ground up to create products and services that help customers get their jobs done better. Since all products and services are designed for this purpose, ODI can be used successfully to accelerate growth in nearly every industry.