Difference between revisions of "PESTEL Analysis"
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| − | PESTEL (or PESTLE) Analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. The tool allows the assessing of the current environment and potential changes. The idea is, if the project is better placed than its competitors, it would be able to respond to changes more effectively.<ref>Defining PESTEL Analysis [https://www.brighthubpm.com/project-planning/51754-components-of-a-pestle-analysis/ Brighthubpm]</ref> | + | PESTEL (or PESTLE) Analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or [[business]] environment. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. The tool allows the assessing of the current environment and potential changes. The idea is, if the project is better placed than its competitors, it would be able to respond to changes more effectively.<ref>Defining PESTEL Analysis [https://www.brighthubpm.com/project-planning/51754-components-of-a-pestle-analysis/ Brighthubpm]</ref> |
Revision as of 17:30, 6 February 2021
PESTEL (or PESTLE) Analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. The tool allows the assessing of the current environment and potential changes. The idea is, if the project is better placed than its competitors, it would be able to respond to changes more effectively.[1]
References
- ↑ Defining PESTEL Analysis Brighthubpm