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== What is Play Theory of Mass Communication? ==

The '''Play Theory of Mass Communication''' is a theory that explains how people engage with media content. It suggests that people use media as a form of play, and that they seek out media that allows them to experience a sense of control, mastery, and challenge.

According to the Play Theory of Mass Communication, people are drawn to media because it provides them with an opportunity to play, and to engage in activities that are enjoyable and rewarding. This may involve experiencing a sense of accomplishment, engaging in social interactions, or simply being entertained.

The Play Theory of Mass Communication also suggests that people are more likely to engage with media content that allows them to feel a sense of control and mastery. This may involve playing games or engaging with interactive media that allows them to make choices and shape the outcome of the content.

Play Theory of Mass Communication suggests that people use media as a form of play, and that they seek out content that allows them to experience a sense of control, mastery, and challenge.



== See Also ==
*[[IT Strategy (Information Technology Strategy)]]
*[[IT Governance]]
*[[Enterprise Architecture]]
*[[Chief Information Officer (CIO)]]
*[[IT Sourcing (Information Technology Sourcing)]]
*[[IT Operations (Information Technology Operations)]]
*[[E-Strategy]]






== References ==
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