Product Portfolio

Product Portfolio is a set of all products, product lines or other groupings within a business unit or business division. Products can include existing products, which may be at various phases of their own life cycles, as well as incoming products (those anticipated, actually in development, or in the launch phase). In smaller organizations, a single product or product line may in fact comprise the entire portfolio.

Common approaches to organize products are:

• Organize by markets on which the products focus
• Organize by types of products produces
• Broad functions; themes of the products or the precise needs of the market being met by those products and how diverse are those needs
  • e.g. if GE produces am light bulb and a tube light - they can be put in the same portfolio
  • However, if GE also produces medical devices or has financial services division with financial products - which will have to be in their own portfolio independently
• Types of development methods used to produce