Product Portfolio Management

Product Portfolio Management (PPM) is a definitive process of analyzing and assessing each product and its current level of success. It also involves identifying risks and future opportunities, streamlining resource allocation based onproduct success and priority, and ultimately aligning these products with the business’s long-term strategic goals. This methodology enables product managers and stakeholders to constantly review their products, improve them based on evolving consumer demands, add more products or services and streamline the product execution based on resource capacity. These processes cumulatively result in an increased Return on Investment, thereby enhancing the business’s top line.