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Prospector Strategy

Revision as of 17:13, 19 December 2022 by User (talk | contribs)

A Prospector Strategy is a competitive strategy that emphasizes product innovation and the search for new market opportunities. Such an approach requires creativity and organizational flexibility; it is most likely to succeed in an area characterized by fast-developing technology.[1]


See Also

  1. Definition - What Does Prospector Strategy Mean? Oxford Reference