Difference between revisions of "SERVQUAL"
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− | ''' | + | '''SERVQUAL''' is a multi-dimensional research instrument, designed to capture consumer expectations and perceptions of a service along the five dimensions that are believed to represent service quality. |
Revision as of 22:25, 8 February 2021
SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and perceptions of a service along the five dimensions that are believed to represent service quality.