Click-Through Rate (CTR)

What is Click-Through Rate (CTR)?

Click-through rate (CTR) is a metric that is used to measure the effectiveness of online advertising or email campaigns. It is calculated by dividing the number of clicks on an advertisement or link by the number of times the advertisement or email was viewed or delivered.

CTR is commonly expressed as a percentage, and is used to gauge the interest of the audience in the advertised product or service. A higher CTR generally indicates that the advertisement or email was more effective in engaging the audience and prompting them to take action.

CTR is an important metric for advertisers and marketers, as it helps to determine the effectiveness of their campaigns and to optimize them for better results. It is also used by search engines and other online platforms to evaluate the relevance and quality of advertisements, and to determine the amount that advertisers should be charged for those ads.

Overall, CTR is a useful metric for measuring the effectiveness of online advertising and email campaigns, and for identifying opportunities to improve the performance of those campaigns.

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