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5 Steps of Planning.png

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Summary

The formal planning process consists of five steps: specify objectives, generate strategies, evaluate strategies, monitor results, and gain commitment. Marketing planners frequently ignore steps in the formal planning process.

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current21:05, 26 November 2018Thumbnail for version as of 21:05, 26 November 2018758 × 255 (56 KB)User (talk | contribs)The formal planning process consists of five steps: specify objectives, generate strategies, evaluate strategies, monitor results, and gain commitment. Marketing planners frequently ignore steps in the formal planning process.

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