Chief Marketing Officer (CMO)

A chief marketing officer (CMO) is an executive who is in charge of developing and overseeing marketing and advertising plans. The CMO reports to the CEO and is part of the C-level executive team. Many companies use the term Marketing Director with the same meaning as CMO. However, some management and marketing experts stress that a CMO has a wider role than a marketing director. The chief marketing officer is in charge of developing marketing plans to increase sales and growth. CMOs also create strategies to promote brand recognition and give the company a competitive advantage. Product development and distribution chain management are important elements of a CMO’s focus.