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A customer is an individual or business that purchases another company's goods or services. Most public-facing businesses compete with other companies to attract customers, either by aggressively advertising their products or by lowering prices, in an effort to expand their customer bases.<ref>Definition - What does Customer Mean? [https://www.investopedia.com/terms/c/customer.asp Investopedia]</ref>

Revision as of 13:35, 23 June 2019

A customer is an individual or business that purchases another company's goods or services. Most public-facing businesses compete with other companies to attract customers, either by aggressively advertising their products or by lowering prices, in an effort to expand their customer bases.[1]

  1. Definition - What does Customer Mean? Investopedia