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Difference between revisions of "Customer Data Management (CDM)"

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Customer Data Management (CDM) is a solution mechanism in which an organization's customer data is collected, managed and analyzed. CDM is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction, allowing an organization to convert customer data into Customer Intelligence (CI). With CDM, one or more software applications are integrated to facilitate access to reliable and efficient customer data. Attracting and retaining customers requires a clear understanding of customer requirements. CDM streamlines [[Customer Relationship Management (CRM)|customer relationship management (CRM)]], marketing and customer feedback management (CFM).<ref>Defining Customer Data Management (CDM) [https://www.techopedia.com/definition/28021/customer-data-management-cdm Techopedia]</ref>
 
Customer Data Management (CDM) is a solution mechanism in which an organization's customer data is collected, managed and analyzed. CDM is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction, allowing an organization to convert customer data into Customer Intelligence (CI). With CDM, one or more software applications are integrated to facilitate access to reliable and efficient customer data. Attracting and retaining customers requires a clear understanding of customer requirements. CDM streamlines [[Customer Relationship Management (CRM)|customer relationship management (CRM)]], marketing and customer feedback management (CFM).<ref>Defining Customer Data Management (CDM) [https://www.techopedia.com/definition/28021/customer-data-management-cdm Techopedia]</ref>
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Customer data management is defined as the people, processes, technologies, and systems that collect, analyze, and organize customer data.
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[[File:Customer_Data_Management.png|400px|Customer Data Management]]<br />
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source: [https://www.martechadvisor.com/articles/data-management/customer-data-management-cdm-martech101/ MarTech Advisor]

Revision as of 11:46, 11 October 2019

Customer Data Management (CDM) is a solution mechanism in which an organization's customer data is collected, managed and analyzed. CDM is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction, allowing an organization to convert customer data into Customer Intelligence (CI). With CDM, one or more software applications are integrated to facilitate access to reliable and efficient customer data. Attracting and retaining customers requires a clear understanding of customer requirements. CDM streamlines customer relationship management (CRM), marketing and customer feedback management (CFM).[1]

Customer data management is defined as the people, processes, technologies, and systems that collect, analyze, and organize customer data.

Customer Data Management

source: MarTech Advisor

  1. Defining Customer Data Management (CDM) Techopedia