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Difference between revisions of "Customer Data Management (CDM)"

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Customer data management is defined as the people, processes, technologies, and systems that collect, analyze, and organize customer data.
 
Customer data management is defined as the people, processes, technologies, and systems that collect, analyze, and organize customer data.
  
[[File:Customer_Data_Management.png|400px|Customer Data Management]]<br />
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[[File:Customer_Data_Management.png|300px|Customer Data Management]]<br />
 
source: [https://www.martechadvisor.com/articles/data-management/customer-data-management-cdm-martech101/ MarTech Advisor]
 
source: [https://www.martechadvisor.com/articles/data-management/customer-data-management-cdm-martech101/ MarTech Advisor]
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== Components of Customer Data Management (CDM)<ref>Components of Customer Data Management (CDM) [https://searchcustomerexperience.techtarget.com/definition/customer-data-management-CDM Techtarget]</ref> ==
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CDM must be tightly integrated across the departments of an organization, including IT, sales and HR. CDM components include:
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*Categorization: Customer data is classified and subclassified.
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*Correction: Collected data is verified for accuracy and consistency. When necessary, contact details are updated, and duplicate records are removed.
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*Enrichment: Incomplete data is collected and completed.
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*Collection: Customer data and insight activity is collected via a customer feedback system or sources, like sales, customer support, surveys, reports, newsletters and other customer interactions.
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Customer data is organized and shared throughout an organization.
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[[File:Components_of_CDM.png|300px|Components of Customer Data Management]]<br />
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source: Techtarget
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Organizations can implement CDM with in-house software tools or [[Cloud Computing|cloud computing]] services that collect, analyze and organize customer information in a single, consistent platform. Once in place, the [[Data Access|data can be accessed]] in real time by all relevant departments across the entire [[Organization|organization]], including sales, [[Marketing|marketing]] and customer support. CDM software products can be used in a variety of ways, such as:
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*Allow [[Stakeholder|stakeholders]] to initiate an instant response to customer feedback or issues.
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*Allow stakeholders to identify and contact a target audience segment
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*Allow stakeholders to identify and contact specific marketing qualified leads (MQLs) and sales qualified leads (SQLs).

Revision as of 18:53, 11 October 2019

Customer Data Management (CDM) is a solution mechanism in which an organization's customer data is collected, managed and analyzed. CDM is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction, allowing an organization to convert customer data into Customer Intelligence (CI). With CDM, one or more software applications are integrated to facilitate access to reliable and efficient customer data. Attracting and retaining customers requires a clear understanding of customer requirements. CDM streamlines customer relationship management (CRM), marketing and customer feedback management (CFM).[1]

Customer data management is defined as the people, processes, technologies, and systems that collect, analyze, and organize customer data.

Customer Data Management
source: MarTech Advisor


Components of Customer Data Management (CDM)[2]

CDM must be tightly integrated across the departments of an organization, including IT, sales and HR. CDM components include:

  • Categorization: Customer data is classified and subclassified.
  • Correction: Collected data is verified for accuracy and consistency. When necessary, contact details are updated, and duplicate records are removed.
  • Enrichment: Incomplete data is collected and completed.
  • Collection: Customer data and insight activity is collected via a customer feedback system or sources, like sales, customer support, surveys, reports, newsletters and other customer interactions.

Customer data is organized and shared throughout an organization.


Components of Customer Data Management
source: Techtarget


Organizations can implement CDM with in-house software tools or cloud computing services that collect, analyze and organize customer information in a single, consistent platform. Once in place, the data can be accessed in real time by all relevant departments across the entire organization, including sales, marketing and customer support. CDM software products can be used in a variety of ways, such as:

  • Allow stakeholders to initiate an instant response to customer feedback or issues.
  • Allow stakeholders to identify and contact a target audience segment
  • Allow stakeholders to identify and contact specific marketing qualified leads (MQLs) and sales qualified leads (SQLs).
  1. Defining Customer Data Management (CDM) Techopedia
  2. Components of Customer Data Management (CDM) Techtarget