View source for Customer Perceived Value (CPV)

Business Dictionary defines Customer Perceived Value (CPV) as "the anticipated benefit from a consumer's perspective of a product or service." The customer perceived value stems from tangible, psychological and social advantages, and since it affects demand for a product, it needs to be taken into account when setting prices.<ref>Defining Customer Perceived Value (CPV) [http://www.businessdictionary.com/definition/customer-perceived-value.html Business Dictionary]</ref>

Customer perceived value is a concept widely used in marketing and branding circles. Customer perceived value is the notion that the success of a product or service is largely based on whether customers believe it can satisfy their wants and needs. In other words, when a company develops its brand and markets its products, customers ultimately determine how to interpret and react to marketing messages. Companies spend significant time researching the market to get a sense of how customers think and feel. Customer perceived value is the notion that the success of a product or service your business offers hinges on whether customers believe it can satisfy their wants and needs.<ref>What is Customer Perceived Value (CPV) [https://smallbusiness.chron.com/customer-perceived-value-23692.html Chron]</ref>


== See Also ==
[[Customer]]<br />
[[Customer Acquisition Cost (CAC)]]<br />
[[Customer Centricity]]<br />
[[Customer Churn]]<br />
[[Customer Data Integration (CDI)]]<br />
[[Customer Data Management (CDM)]]<br />
[[Customer Demographics]]<br />
[[Customer Due Diligence (CDD)]]<br />
[[Customer Dynamics]]<br />
[[Customer Effort Score (CES)]]<br />
[[Customer Engagement]]<br />
[[Customer Engagement Hub (CEH)]]<br />
[[Customer Experience Management (CEM)]]<br />
[[Customer Lifecycle]]<br />
[[Customer Lifetime Value]]<br />
[[Customer Loyalty]]<br />
[[Customer Needs]]<br />
[[Customer Psychographics]]<br />
[[Customer Service]]<br />
[[Customer Service Management]]<br />
[[Customer Relationship Management (CRM)]]<br />
[[Stakeholder]]


== References ==
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