Differentiation Strategy
Differentiation Strategy is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market. It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. Differentiation strategy is one of three Porter’s Generic Strategies.[1]
References
- ↑ Definition: What is Differentiation Strategy? Business Jargons