Andrew's Model

Andrews defined strategy as: "The pattern of objectives, purposes, goals and the major policies and plans for achieving these goals stated in such a way so as to define what business the company is in or is to be and the kind of the company it is or it is to be".1


References»

1Andrew's definition of Strategy NPTEL


Further Reading»


Modified on 2018/07/09 09:14 by SuperUser Account  
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