Difference between revisions of "ADL Matrix"
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Latest revision as of 12:34, 20 January 2023
The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions-
- SBU’s life cycle and
- Competitive position
Each of these dimensions can be further split up into the following categories to better analyze a firm and accordingly determine the future strategic actions-
Life cycle stages can be:
- Embryonic
- Growth
- Maturity
- Ageing
Competitive position can also be either of the following
- Dominant: The position of a company falls into this category if it is a clear market leader or has a monopoly position. Example , Intel in microprocessors.
- Strong: In this case, the company might not be a monopoly but definitely has a strong presence and loyal customers.
- Favorable: Companies with favorable competitive position usually operate in fragmented markets and no single one controls all market share.
- Tenable: Here each company caters to a niche segment defined by a product variety or segmented demographically.
- Weak: In this scenario, the company financials are too weak to gain a strong hold in the market and is expected to die out within a short span of time.[1]
source: StrategyHub
See Also
References
- ↑ Definition: ADL Matrix Arthur D. Little