The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions-
- SBU’s life cycle and
- Competitive position
Each of these dimensions can be further split up into the following categories to better analyze a firm and accordingly determine the future strategic actions-
Life cycle stages can be:
Competitive position can also be either of the following
- Dominant: The position of a company falls into this category if it is a clear market leader or has a monopoly position. Example , Intel in microprocessors.
- Strong: In this case, the company might not be a monopoly but definitely has a strong presence and loyal customers.
- Favorable: Companies with favorable competitive position usually operate in fragmented markets and no single one controls all market share.
- Tenable: Here each company caters to a niche segment defined by a product variety or segmented demographically.
- Weak: In this scenario, the company financials are too weak to gain a strong hold in the market and is expected to die out within a short span of time.
- Definition: ADL Matrix Arthur D. Little
IT Strategic Planning
e-Business Strategic Planning
Governance of Information Technology (ICT)
What is Enterprise Architecture Planning
Information Technology Sourcing (IT Sourcing)
Information Technology Operations (IT Operations)
Chief Information Officer (CIO)