Difference between revisions of "Andrew's Model"
(The pattern of objectives, purposes, goals and the major policies and plans for achieving these goals stated in such a way so as to define what business the company is in or is to be and the kind of the company it is or it is to be) |
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| − | Andrews defined strategy as: "The pattern of objectives, purposes, goals and the major policies and plans for achieving these goals stated in such a way so as to define what business the company is in or is to be and the kind of the company it is or it is to be".<ref>Andrew's definition of Strategy [http://nptel.ac.in/courses/122106031/Pdfs/9_1.pdf NPTEL]</ref> | + | Andrews defined [[strategy]] as: "The pattern of objectives, purposes, [[goals]] and the major policies and plans for achieving these goals stated in such a way so as to define what [[business]] the company is in or is to be and the kind of the company it is or it is to be".<ref>Andrew's definition of Strategy [http://nptel.ac.in/courses/122106031/Pdfs/9_1.pdf NPTEL]</ref> |
===References=== | ===References=== | ||
<references/> | <references/> | ||