Ansoff Matrix
Ansoff Matrix (Ansoff 1957) is a 4-cells based basic tool of analysis for marketing strategy. It consists of a planning tool able to help the business development to define its own structure and growth strategy in the future. This matrix is based on market and product on the axes. In practical terms the matrix is actually split into 4 cells created by two dimensions: Product (X-ax) and Market (Y-ax). Both Product and Market Dimensions are further split into old (actual) and new. There are four potential options possible bound to a corporate strategy without any prospect of attention to external variabilities and in no quadric-dimensional environment.
