Appreciative Inquiry

Appreciative Inquiry (AI) is a positive approach to leadership development and organizational change. The method is used to boost innovation among organizations. A company might apply appreciative inquiry to best practices, strategic planning, organizational culture, and to increase the momentum of initiatives. This approach has also been applied at the societal level for discussion on topics of global importance. For example, non-profit and non-governmental organizations (NGOs) might design initiatives across global regions and industry sectors after analysis using appreciative inquiry.

Principles of Appreciative Inquiry

As AI has come to be more widely practiced, we’ve also seen many contrasting and conflicting practices that supposedly fall under the AI umbrella. This is something Bushe (2013) attributes to an initial lack of formal methodology — Professor Cooperrider was hesitant at first to publish any. But toward the earlier part of last decade, he and Dr. Diana Whitney from the Taos Institute developed 5 principles for AI practice.
1. The Constructionist Principle: This posits that our subjective beliefs about what is true, determine our actions, thoughts, and behaviors. The language that we use daily is pivotal in how we co-construct our organizations, and this includes the language we use for inquiry. Inquiry, in itself, is about generating and inspiring new ideas, visions, and stories that can potentially lead to action (Cooperrider & Whitney, 1999).
2. The Simultaneity Principle: This suggests that our inquiries into human systems can cause them to change. The first questions we ask can shape how people think about and discuss things; this, in turn, affects how they learn things and discover. There is no such thing as a neutral question, in the sense that passionate and persistent inquiries in specific directions will lead to change in those directions (Cooperrider & Whitney, 1999; Whitney & Trosten-Bloom, 2003).
3. The Poetic Principle: The third principle holds that we can choose—or not—to study organizational life to make a difference. Life in human systems, such as organizations and teams, is co-authored and told in stories. Our choice of vocabulary can trigger feelings, images, concepts, and understandings, and AI is about using inquiry to create positive, optimistic visions of the future to inspire and awaken ‘the best in people’ (Cooperrider & Whitney, 1999; Kessler, 2013).
4. The Anticipatory Principle: The Anticipatory Principle suggests that our current actions and behaviors are shaped by our visions for the future. Through AI, we can create positive images and visions of our or an organization’s future that will impact what we do in the present (Goleman, 1987; Cooperrider & Whitney, 1999).
5. The Positive Principle: This posits that to encourage momentum, we must ask positive questions which emphasize the positive core of an organization. Lasting change relies on social connections and positive affect among people. Positive emotions such as enthusiasm, togetherness, hope, and happiness encourage creative ideas and openness to innovative ideas (Barrett & Fry, 2005; Stavros & Torres, 2005). These 5 AI principles are the most commonly cited and have now become well-established. As Appreciative Inquiry practice becomes increasingly more popular, however, we are seeing emergent principles being proposed. Among these are principles such as wholeness, enactment, awareness, free choice, narrative, and synchronicity (Whitney & Trosten-Bloom, 2003; Stratton-Berkeessel & Myers, 2019).