Difference between revisions of "Behavioral Targeting"
(Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.) |
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| − | Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display"<ref>What is Behavioral targeting [https://en.wikipedia.org/wiki/Behavioral_targeting Wikipedia]</ref> | + | Behavioral targeting comprises a range of technologies and techniques used by online [[website]] publishers and advertisers aimed at increasing the effectiveness of [[advertising]] using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display"<ref>What is Behavioral targeting [https://en.wikipedia.org/wiki/Behavioral_targeting Wikipedia]</ref> |
Latest revision as of 13:59, 6 February 2021
Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display"[1]
Benefits of Behavioral Targeting[2]
Proponents of behavioral targeting believe that it is beneficial for the user and the online property. A more targeted experience will naturally be more interesting to a user and provide an improved visitor experience. Advertisers are also able to benefit because users will be more engaged in targeted advertisements. This leads to improved click-through-rates and higher levels of interaction.
source: Anil Batra
References
- ↑ What is Behavioral targeting Wikipedia
- ↑ Benefits of Behavioral targeting Blue Fountain Media
Further Reading
- 4 Ways Behavioral Targeting Is Changing the Web Lauren Drell
- Behind the Scenes of Behavioral Targeting Neil Patel
- Behavioral Targeting – What is Possible vs. What is Right Mark Cameron