Difference between revisions of "Customer Data Platform (CDP)"
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A '''Customer Data Platform (CDP)''' is a [[Software|software]] that aggregates and organizes [[Customer Data|customer data]] across a variety of touchpoints and is used by other software, [[System|systems]], and [[Marketing|marketing]] efforts. CDPs collect and structure [[Real-Time Analytics|real-time data]] into individual, centralized [[Customer|customer]] profiles. According to the CDP Institute, a [[Vendor-Neutral|vendor-neutral]] [[Organization|organization]] dedicated to helping marketers manage customer data, a CDP is defined as “''a packaged software that creates a persistent, unified [[Customer Database|customer database]] that is accessible to other systems.''” | A '''Customer Data Platform (CDP)''' is a [[Software|software]] that aggregates and organizes [[Customer Data|customer data]] across a variety of touchpoints and is used by other software, [[System|systems]], and [[Marketing|marketing]] efforts. CDPs collect and structure [[Real-Time Analytics|real-time data]] into individual, centralized [[Customer|customer]] profiles. According to the CDP Institute, a [[Vendor-Neutral|vendor-neutral]] [[Organization|organization]] dedicated to helping marketers manage customer data, a CDP is defined as “''a packaged software that creates a persistent, unified [[Customer Database|customer database]] that is accessible to other systems.''” | ||
| − | Customer Data Platforms build customer profiles by integrating data from a variety of first-, second-, and third-party sources. This includes your CRM and DMP, transactional systems, web forms, email and social media activity, website and e-commerce behavioral data, and more. CDPs inform people-based marketing — putting the customer at the center of the flywheel of your organization. | + | Customer Data Platforms build customer profiles by integrating data from a variety of first-, second-, and third-party sources. This includes your [[Customer Relationship Management (CRM)|CRM]] and [[Data Management Platform (DMP)|DMP]], transactional systems, web forms, email and [[Social Media|social media]] activity,[[Website|website]] and [[E-Commerce|e-commerce]] [[Behavioral Data|behavioral data]], and more. CDPs inform people-based marketing — putting the customer at the center of the flywheel of your [[Organization|organization]]. |
Revision as of 16:02, 1 December 2021
Definition - What is Customer Data Platform (CDP)? Hubspot</ref>
A Customer Data Platform (CDP) is a software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles. According to the CDP Institute, a vendor-neutral organization dedicated to helping marketers manage customer data, a CDP is defined as “a packaged software that creates a persistent, unified customer database that is accessible to other systems.”
Customer Data Platforms build customer profiles by integrating data from a variety of first-, second-, and third-party sources. This includes your CRM and DMP, transactional systems, web forms, email and social media activity,website and e-commerce behavioral data, and more. CDPs inform people-based marketing — putting the customer at the center of the flywheel of your organization.