Customer Data Platform (CDP)

Definition - What is Customer Data Platform (CDP)? Hubspot</ref>

A Customer Data Platform (CDP) is a software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles. According to the CDP Institute, a vendor-neutral organization dedicated to helping marketers manage customer data, a CDP is defined as “a packaged software that creates a persistent, unified customer database that is accessible to other systems.”

Customer Data Platforms build customer profiles by integrating data from a variety of first-, second-, and third-party sources. This includes your CRM and DMP, transactional systems, web forms, email and social media activity,website and e-commerce behavioral data, and more. CDPs inform people-based marketing — putting the customer at the center of the flywheel of your organization.

source: Hubspot