Customer Demographics
Customer demographics are statistical data relating to the unique identities and identifiers of individuals. This data can include:
- Basic information such as gender, age, marital status and education
- Location, including postal address and zip code
- Purchase intent, such as clothing, electronics and furniture
- Lifestyle information, such as cord cutters and DIY-ers
- Buyer type, such as deal seeker or online shopping
- And more[1]