Customer Demographics

Customer demographics are statistical data relating to the unique identities and identifiers of individuals. This data can include:

  • Basic information such as gender, age, marital status and education
  • Location, including postal address and zip code
  • Purchase intent, such as clothing, electronics and furniture
  • Lifestyle information, such as cord cutters and DIY-ers
  • Buyer type, such as deal seeker or online shopping
  • And more[1]
  1. Definition - What Does Customer Demographics Mean? TowerData