Difference between revisions of "Customer Lifecycle"
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| − | + | The customer lifecycle refers to the process people go through to learn about, engage with, and buy from a company. Its stages fall under the processes of attracting, engaging, and delighting customers, and the specific steps involve awareness, conversion, purchase, activation, renewal, and referral.<ref>Defining Customer Lifecycle [https://blog.hubspot.com/service/saas-customer-lifecycle Sophia Bernazzani]</ref> | |
Revision as of 23:57, 14 October 2019
The customer lifecycle refers to the process people go through to learn about, engage with, and buy from a company. Its stages fall under the processes of attracting, engaging, and delighting customers, and the specific steps involve awareness, conversion, purchase, activation, renewal, and referral.[1]
- ↑ Defining Customer Lifecycle Sophia Bernazzani