Difference between revisions of "Five Forces CRM Model"
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| − | When implementing a CRM strategy, companies should conduct a CRM readiness assessment to determine how prepared they are to implement a new CRM process.<ref> | + | When implementing a CRM strategy, companies should conduct a CRM readiness assessment to determine how prepared they are to implement a new CRM process.<ref> [https://www.coursehero.com/file/p69d7t5/2-PAYNES-Five-Forces-Model-The-Five-Forces-CRM-model-was-developed-by-Adrian/ What is the Five Forces CRM Model?-Coursehero]</ref> |
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| + | ==See Also== | ||
| + | *[[Customer Lifecycle]] | ||
| + | *[[Customer Lifetime Value]] | ||
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| + | ==References== | ||
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Revision as of 16:51, 14 December 2022
The Five Forces CRM Model was developed by Adrian Payne and Pennie Frow. This model emphasizes a cross-functional approach for effective CRM processes. There are two main components to the model: cross-functional CRM processes and key elements of CRM implementation. Payne’s model outlines five processes:
1.Strategy development
2.Value creation
3.Multichannel integration
4.Information management
5.Performance assessment
There are four key elements necessary for a successful CRM implementation:
•CRM readiness
•CRM change management
•CRM project management
•Employee management
When implementing a CRM strategy, companies should conduct a CRM readiness assessment to determine how prepared they are to implement a new CRM process.[1]
See Also