Difference between revisions of "Mass Customization"
(Mass customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer need.) |
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| − | Mass customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer need. Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of "custom-made" with the low unit costs associated with mass production. Many applications of mass customization include software-based product configurations that allow end-users to add and/or change certain functionalities of a core product. Sometimes called "made to order" or "built to order."<ref>What is Mass Customization? [http://www.investopedia.com/terms/m/masscustomization.asp Invetopedia]</ref> | + | Mass customization is the [[process]] of delivering wide-[[market]] goods and services that are modified to satisfy a specific [[customer]] need. Mass customization is a [[marketing]] and [[manufacturing]] technique that combines the flexibility and personalization of "custom-made" with the low unit costs associated with mass production. Many applications of mass customization include [[software]]-based [[product]] configurations that allow end-users to add and/or change certain functionalities of a core product. Sometimes called "made to order" or "built to order."<ref>What is Mass Customization? [http://www.investopedia.com/terms/m/masscustomization.asp Invetopedia]</ref> |
===References=== | ===References=== | ||
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Revision as of 17:01, 6 February 2021
Mass customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer need. Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of "custom-made" with the low unit costs associated with mass production. Many applications of mass customization include software-based product configurations that allow end-users to add and/or change certain functionalities of a core product. Sometimes called "made to order" or "built to order."[1]
References
- ↑ What is Mass Customization? Invetopedia