Mobile Strategy

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A mobile strategy is a plan that involves the use of mobile technology (smartphones, tablets, smartwatches, and other mobile devices) to achieve business goals. It's a way for businesses to integrate mobile devices into their overall business strategy.

A mobile strategy is a way to incorporate mobile devices into your overall corporate strategy. With 80% of internet users on smartphones and average smartphone conversion rates up 64% as compared to that for desktops (according to a CMS report), a mobile strategy has become very important for businesses.[1]


The purpose of a mobile strategy is to maximize the potential of mobile technologies to achieve various business objectives. These objectives may include improving internal communication, increasing customer engagement, boosting sales, or enhancing customer service. Role

Mobile strategy plays a critical role in reaching customers in the digital age where most people use smartphones for various purposes, including shopping and information gathering. It's vital for businesses to have a presence where their customers are. Components

A mobile strategy might include elements such as:

  • Mobile Applications: Designing and developing mobile applications that provide value to customers.
  • Mobile-Optimized Website: Ensuring the company's website is responsive and user-friendly on all mobile devices.
  • Mobile Marketing: Utilizing SMS, MMS, email, and social media to reach customers on their mobile devices.
  • Mobile Payments: Providing options for customers to make payments directly through their mobile devices.


With the rise in smartphone usage, a mobile strategy has become increasingly important. It enables businesses to reach their customers more effectively, provide better customer experiences, and stay competitive in the market. Benefits

The benefits of a mobile strategy include increased reach, improved customer engagement, and higher sales. By using mobile technology, businesses can communicate with their customers more frequently and personally, leading to increased customer loyalty. Pros and Cons


  • Enhanced Customer Engagement: Mobile strategies can enable businesses to interact with their customers in real time and provide personalized experiences.
  • Increased Reach: With mobile devices being widely used, businesses can reach a wider audience.
  • Improved Sales: Mobile strategies can boost sales by making it easier for customers to browse and purchase products/services.


  • Privacy Concerns: Businesses need to ensure they respect user privacy and comply with all relevant regulations.
  • Requires Resources: Developing a mobile strategy requires time, effort, and financial resources.
  • Tech Challenges: Ensuring a seamless experience across different device types and operating systems can be a challenge.


Examples of successful mobile strategies include Starbucks's mobile payment and rewards app, and Domino's Pizza's app that allows customers to customize their pizza and track their delivery in real time. These mobile strategies have significantly increased customer engagement and sales for these companies.

See Also

  • Mobile app development: Organizations may choose to develop mobile applications to reach and engage with their target audience. This includes deciding on the platforms to support (e.g., iOS, Android), defining the features and functionalities of the app, and ensuring a seamless user experience across devices.
  • Responsive design and mobile optimization: With the increasing use of mobile devices, it is essential to ensure that websites and digital assets are optimized for mobile viewing. Responsive design techniques are employed to create a consistent and user-friendly experience across various screen sizes and resolutions.
  • Mobile marketing and user acquisition: Mobile strategies often encompass marketing efforts tailored specifically for mobile users. This may involve techniques such as mobile advertising, app store optimization, push notifications, and mobile-specific campaigns to attract and retain users.
  • Mobile Security and Data Privacy: With the proliferation of mobile devices, ensuring the security of sensitive data and protecting user privacy is paramount. Mobile strategies should include measures such as data encryption, secure authentication, and compliance with relevant regulations (e.g., GDPR) to safeguard user information.
  • Mobile analytics and performance tracking: It is essential to track and analyze the performance of mobile initiatives to measure their effectiveness. This involves monitoring metrics such as app downloads, user engagement, conversion rates, and other key performance indicators (KPIs) to inform decision-making and optimize the mobile strategy.


  1. Definition - What Does Mobile Strategy mean? Anurag