Difference between revisions of "Prospector Strategy"
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| − | A '''Prospector Strategy''' is a competitive | + | A '''Prospector Strategy''' is a competitive strategy that emphasizes product innovation and the search for new market opportunities. Such an approach requires creativity and [[Organizational Flexibility|organizational flexibility]]; it is most likely to succeed in an area characterized by fast-developing technology.<ref>Definition - What Does Prospector Strategy Mean? [https://www.oxfordreference.com/view/10.1093/oi/authority.20110803100350266#:~:text=A%20competitive%20strategy%20that%20emphasizes,Compare%20defender%20strategy. Oxford Reference]</ref> |
===See Also=== | ===See Also=== | ||
| − | [[ | + | *[[Business Strategy]] |
Revision as of 17:13, 19 December 2022
A Prospector Strategy is a competitive strategy that emphasizes product innovation and the search for new market opportunities. Such an approach requires creativity and organizational flexibility; it is most likely to succeed in an area characterized by fast-developing technology.[1]
See Also
- ↑ Definition - What Does Prospector Strategy Mean? Oxford Reference