Difference between revisions of "Sales Funnel"
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| − | A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.<ref>Definition - What is a Sales Funnel [https://keap.com/product/sales-funnel Keap]</ref> | + | A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales [[model]].<ref>Definition - What is a Sales Funnel [https://keap.com/product/sales-funnel Keap]</ref> |
The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including: | The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including: | ||
*Awareness Phase – in which prospects become aware of the existence of a solution. | *Awareness Phase – in which prospects become aware of the existence of a solution. | ||
| − | *Interest Phase – in which prospects demonstrate interest in a product by conducting product research. | + | *Interest Phase – in which prospects demonstrate interest in a [[product]] by conducting product research. |
| − | *Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision. | + | *[[Evaluation]] Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision. |
*Decision Phase – In which a final decision is reached and negotiation begins. | *Decision Phase – In which a final decision is reached and negotiation begins. | ||
*Purchase Phase – in which goods or services are purchased. | *Purchase Phase – in which goods or services are purchased. | ||
| − | *Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract. | + | *Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a [[customer]] becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract. |
| − | *Repurchase Phase – in which a customer repurchases a product or service.<ref>The Steps in a Sales Funnel [https://www.ringdna.com/inside-sales- | + | *Repurchase Phase – in which a customer repurchases a product or [[service]].<ref>The Steps in a Sales Funnel [https://www.ringdna.com/inside-sales- |
glossary/what-is-the-sales-funnel Ring DNA]</ref> | glossary/what-is-the-sales-funnel Ring DNA]</ref> | ||
Revision as of 18:10, 6 February 2021
A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.[1]
The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including:
- Awareness Phase – in which prospects become aware of the existence of a solution.
- Interest Phase – in which prospects demonstrate interest in a product by conducting product research.
- Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
- Decision Phase – In which a final decision is reached and negotiation begins.
- Purchase Phase – in which goods or services are purchased.
- Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
- Repurchase Phase – in which a customer repurchases a product or service.[2]
source: UpLead
See Also
References
- ↑ Definition - What is a Sales Funnel Keap
- ↑ The Steps in a Sales Funnel [https://www.ringdna.com/inside-sales- glossary/what-is-the-sales-funnel Ring DNA]