Skandia Navigator

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The Skandia Navigator is a performance measurement and management framework developed by Leif Edvinsson, the former Corporate Director of Intellectual Capital at the Swedish insurance company Skandia. Introduced in the early 1990s, the Skandia Navigator aims to measure and manage a company's intangible assets and intellectual capital, which are often overlooked by traditional accounting and performance management systems.

Components of the Skandia Navigator

The Skandia Navigator consists of five interrelated focus areas, also known as "capitals," which are essential for an organization's overall success:

  • Financial Focus: This component measures the traditional financial performance indicators, such as revenue, profits, and return on investment. It provides an overview of the organization's financial health and efficiency.
  • Customer Focus: This component emphasizes the importance of understanding and meeting customer needs, measuring indicators such as customer satisfaction, market share, and customer loyalty. It helps organizations identify areas for improvement in customer relationships and service delivery.
  • Process Focus: This component evaluates the effectiveness and efficiency of internal processes, such as production, innovation, and knowledge management. It measures indicators like process cycle time, defect rates, and productivity, highlighting opportunities for process improvement and optimization.
  • Renewal and Development Focus: This component focuses on the organization's ability to innovate, learn, and adapt to changing market conditions. It measures indicators like research and development spending, employee training, and the number of patents filed, emphasizing the importance of continuous improvement and development.
  • Human Focus: This component recognizes the value of an organization's human capital, measuring indicators like employee satisfaction, retention, and skill development. It highlights the importance of attracting, developing, and retaining talented employees to drive organizational success.

Benefits of the Skandia Navigator

  • Holistic Performance Measurement: The Skandia Navigator provides a more comprehensive view of an organization's performance by considering both tangible and intangible assets, including intellectual capital.
  • Enhanced Decision-Making: By capturing and analyzing a broader range of performance indicators, the Skandia Navigator helps management make better-informed strategic decisions, enabling the organization to remain competitive and agile.
  • Increased Innovation: The Skandia Navigator emphasizes the importance of innovation and continuous improvement, encouraging organizations to invest in research, development, and employee training.
  • Improved Employee Engagement: By recognizing the value of human capital, the Skandia Navigator encourages organizations to prioritize employee development, satisfaction, and retention, leading to increased engagement and productivity.

In summary, the Skandia Navigator is a performance measurement and management framework that focuses on intangible assets and intellectual capital. By considering financial, customer, process, renewal and development, and human focus areas, the Skandia Navigator provides a comprehensive view of an organization's performance and helps drive innovation, continuous improvement, and employee engagement.

See Also